BBC Studios Brand Identity
Strategy, Design, Animation, Sound Design & Tone of Voice
Time to evolve
A major moment in the history of the UK media landscape took place on April 2018, when the BBC’s two main commercial arms — BBC Worldwide and BBC Studios — merged into a single organisation. This exciting development bolstered the BBC’s ability to compete commercially with the top tier of global content giants, and further ensured the BBC could maximise the reach of its creative output around the world.
Our challenge was to develop the strategic positioning and visual identity for an organisation that had grown to cover everything from creative development to global distribution. One that represented the unrivalled expertise of the BBC as it looked to engage diverse creative voices at home and abroad.
We worked closely with the BBC Studios Brands Marketing and Creative team to build a brand identity that could be both corporate and playful, and work with their huge range of creative output. The result was a bold new positioning and brand identity imbued with the transformative power of storytelling.
Storytelling that speaks to the world
The iconic atomic dots on the BBC Television Centre are an intrinsic part of the BBC’s history and identity, as well as the inspiration behind our design system. We brought the atomic dots to life by creating formations that feel like they are always moving, always changing, always becoming something new.
Brand Identity Structure
Logo development — small caps from BBC’s Reith Sans typeface with bespoke alterations
Event catalogue & lanyard
Guidelines
Merchandise application
Digital application
Building livery
Screen saver
Brand application on event magazine
Simple brand application
Wall art created for Television Centre
Stationery
Trio of welcome screens for Television Centre entrance