Extraordinary Awaits
VOD, Digital & Social: Creative & Production
Oh, the places we’ll go, and the people we’ll see…
At the end of April 2021, we’d all spent a long time living a life that was a long, long way from normal. Our homes had been offices, classrooms, restaurants and gyms, but so empty of the friends and family that make them what they should be.
As notonthehighstreet ventured further into the world of ‘self-purchase’, homeware and garden items — in line with their overall business strategy to become more than a gifting destination — our first campaign was design to help people rediscover themselves as the nation slowly began moving out of lockdown. We knew there was a real contrast of excitement and anxiety, and we wanted this campaign to feel like a parent holding their child’s hand while they take their first steps out into the world.
We developed the concept and scripts for a digital, VOD and social campaign, all wonderfully brought to life by director John Turner and a beautiful score by Echoic Audio.
It launched on 19 April as Ad of the Day on The Drum.
15” Organic & Paid Social Selection
Alongside the 60” we created two 30” cutdowns for VOD via Data Match, which uses data to target and measure VOD campaigns through ITV & Channel 4. Further 15” social ads and 6” YouTube bumpers were created from the main film, along with photography for product posts on notonthehighstreet’s owned channels.