hayu Brand Refresh
Design & Animation
Bringing the glamour
hayu, the home of reality TV, approached us to help them create a more consistent and sophisticated brand.
We took the bare bones of the existing brand and found clever ways to expand the asset library with brand elements that created a more polished look.
We designed a social endboard that allowed multiple promotion of related shows, all delivered in a quick and easy to use After Effects kit
We redefined the brand colour palette, expanding it to add depth and variation to the brand assets, enabling hayu to represent new genres on their digital platform.
New assets for social channels
This new lozenge design gave the brand more visibility on busy imagery in print and digital advertising, as well as more standout from its peers and competitors on SVOD platforms.
Refreshed hayu brand on Apple TV
Finally, we created a comprehensive set of guidelines, including a tone of voice guide to ensure greater brand consistency.