BBC Earth Life in VR Brand Identity
Design
Life thru a (VR) lens
BBC Studios asked us to create a new brand for BBC Earth’s extraordinary new Life in VR app. The app gave users the chance to immerse themselves in VR experiences that spanned different environments from across the world. Our challenge was to engage digital natives who spend their lives watching screens and show them a new way to experience the natural world.
We created a word mark and design system that employed clean modern lines with stylised symbols and custom gradients to represent the different natural environments, tailored specifically to digital applications.
These elements changed for each VR experience within the app.
App Series Icon
Episode Icon on Phone
Branding in Google Daydream Store
The design system was built to adapt to all future VR episodes
Title Screen