Happy (more than a) Mother’s Day
Digital Content & Social: Creative & Production
There’s more to the story of every mum
For Mother’s Day 2020, we teamed up with notonthehighstreet to create a delightful suite of brand films that set out to answer this question: Often, our mums know pretty much everything about us, but how much do we know about them?
One of notonthehighstreet’s central beliefs is that happiness comes from making real connections with the people we care about. For this campaign, we gathered pairs of mums and their children, and asked their offspring a range of questions designed to make them think a little deeper about the woman they call ‘mum’.
The aim was to trigger the same reaction in our audience — what is it about your own mum that you might not know, and might never have thought to ask? In addition to the main 90” film, we created a further six short films for paid and organic social, vastly increasing the breadth of the campaign.
Films directed by Andrea Kapos.
‘Strength’
‘What She Says’
‘The Look’
‘Trouble’
‘What I wanted to be’
‘Ice cream’