Happiness is…
TVC, Social & Digital: Creative & Production
“Give Happy” with notonthehighstreet
We crafted a delightful Christmas campaign with our friends at notonthehighstreet that aimed to cheer up the nation in a year where the news hadn’t given us much to smile about (or so we thought at the time!). The first phase of the campaign was a series of sponsorship idents (below) that ran on Channel 4, sponsoring Festive Entertainment throughout the Christmas period. The idents celebrate the small moments of happiness surrounding the season, giving and receiving thoughtful gifts, and more importantly, the joy of supporting the UK’s best small creative businesses who make or source them.
To support the main campaign, we paired up notonthehighstreet’s Small Business Supporters (Fearne Cotton, Gok Wan and Giovanna Fletcher) with Partners from the platform, and filmed them sharing all the reasons why we should all ‘shop small’ at Christmas and ‘#GiveHappy’.
“Friendly Giants have been a true partner, and we are absolutely delighted to work with them to really focus on the talent of our Partners, and the joy that comes from the ‘Give Happy’ campaign”
— Penny Parnell, Creative Director, notonthehighstreet
