#PinkvsGreen
LAUNCH CAMPAIGN
THE FINAL BATTLE, WHOSE SIDE ARE YOU ON?
Last year we started working with Manchester-based Sneak Energy who make zero sugar, full flavour energy drinks aimed squarely at the intersection of gaming and street culture. Having successfully helped them launch ‘Breakfast Orange’ with a campaign the client stated was ‘our best performing launch campaign of 2022,’ at the end of the year we were given a fresh challenge - Sneak wanted to launch not one, but two incredible flavours at the same time, bringing bold colour to Black Friday.
As a brand that has established deep loyalty through its fans, we decided to fire up their intrigue, by igniting a war between Pink and Green - a battle that’s been brewing since the very dawn of time!
The campaign asked people to pick a side and claim loyalty for either the fresh, tangy green Melon Burst or the fizzy, sherbety pink Rainbow Blast.
The drop Film featured an all-out war between Pink and Green bunnies, while a mockumentary teaser set up the raging battle between Pink and Green that has run for aeons leading up to this moment - the ultimate battle between Pink and Green.
The teaser films featured AI-generated imagery for visual and comedic impact. The style draws upon Philomena Cunk and The Day Today to inject a humorous seriousness into the piece that our audience could enjoy and understand.
We are proud to say that the campaign surpassed its target and in the client’s words delivered ‘Positive sentiment across all channels and ‘banter’ towards being either Team Pink or Team Green.’
“Sneak Energy drops possibly the best energy drink ad ever in the battle for your soul… or maybe just new flavors.”
— David Burdette, gamingtrend.com
Films directed by Ian Anderson.