Small Business Supporter
TVC, Digital & Social: Creative & Production
For nannas, nurses and neighbours across the nation
Notonthehighstreet has always championed small business — it’s the foundation on which the company is built. Local entrepreneurs who craft, stitch, make, source and bake items designed to fill our lives with joy.
The dramatic turn of 2020 has brought with it much anxiety and uncertainty. Lockdown swiftly threw the things that mattered most in our lives into sharp focus. Family, friends, community.
For notonthehighstreet, this period saw a surge in demand as people looked for thoughtful ways to personalise birthday gifts, send out relief packages or simply let loved ones know they were thinking of them. We created a film that celebrates their 5,000 Small Business Partners, who have been working away to send messages of love to loved ones in lieu of hugs and holding hands.
The film quickly became notonthehighstreet’s most-viewed piece of organic content, amassing 120k views across its Instagram and Facebook channels — as well as tonnes of positive comments and shares.
It’s a love letter to the power of kindness. And it’s a call to support all small businesses across the UK. For people to consider their next purchase — be it essential food, clothing or gifts — and think about what it means to support small.