BREAKFAST ORANGE
LAUNCH CAMPAIGN
ORANGE IS COMING…
Manchester-based Sneak Energy makes zero sugar, full flavour, caffeinated energy drinks aimed squarely at the intersection of gaming and street culture. Having built a cult following over the past three years with a captivating combination of full-on flavours filled with nutrients and brain sharpeners to help anyone stay in the game.
The drink mainly comes in powdered form (which is great for saving on shipping water around the world), and alongside the flavours and exquisitely-designed tubs, they’ve built a following around their matching shakers and limited merch.
For their latest Breakfast Orange drop, Sneak asked us to pull together a launch campaign that would fire up the fans and get them talking — as well as capture the intrigue of any uninitiated future Sneaksters who might happen to catch a glimpse. Our goal was to create something that stood out from previous campaigns while still staying true to Sneak’s unique attitude and perspective.
“With a gloriously retro tinge and a healthy dollop of ominous subversion, [this] is not your usual ad-break filler.
Wildly inventive and witty, with a horror aftertaste that lingers, this cracking film is an unexpected winner.”
— Reviewer, shots.net
To ignite conversation among fans, we packed the film with oblique references to Sneak’s past (and possibly its future — no spoilers though), along with other hidden elements to be revealed at a later stage of the campaign. We also crafted three cryptic teasers ahead of the official launch to drop tiny hints and get the Sneak community talking. In the words of the client…’It’s our best performing launch campaign of 2022.
Films directed by Ian Anderson.