Our Story
Making a difference
From the beginning, we believed that we would be a more rounded brand strategy, creative, content and design agency, if we actually understood what was involved in bringing brands to life commercially ourselves.
And so our ‘Creative Capital’ division - our own ‘Originals’ projects, was born. We’re proud to be both owners and operators of brands.
To date we have written and produced a children's book that Global’s Make Some Noise supported, we are working on a TV series with King Bert and in 2023, our team will be launching a new kitchenware brand that is going to help rid the world of plastic.
Our Name
We are called ‘Friendly Giants’ for the simple reason that we wanted to work with super lovely, kind and decent people (the ‘Friendly’ bit) who are not just awesome, but inspiring at what they do (the ‘Giants’ in their craft). Do this and our desire was that all our clients and Giants might feel like Paul and Michelle below:
“We love working with Friendly Giants. They’re a genuine pleasure to work with, they always nail the brief and have a deep knowledge and enthusiasm.”
- Paul Lynch, Partner Marketing Creative, Netflix
Friendly Giants are a joy. They are fully integrated into your team - you have access to the most senior people in the business - and the value and standard of the planning and creative work is second to no agency I have ever worked with.”
- Michelle West, Head of Brand and Media, notonthehighstreet.com
What we do
Friendly Giants is made up of meaning makers and storytellers. We bridge the gap between brand strategy and execution and always work with people who care about their craft.